Craft Your USP

I insist that my clients have a clear definition of their USP. Your Unique Selling Proposition is the cornerstone of your entire business. It is a succinct affirmation of what you offer in the marketplace. Once you have this worked out, your marketing materials, website content and all communications with your prospects and customers becomes easier and easier. Your business will flow so much better once you have your USP clear in your mind.

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