Social media campaigns give you an excellent opportunity to advertise your excellent products and services.
If your site is built on solid keyword research, is responsive, and loads quickly, you should get good rankings from Google. After all, Google is looking for legitimate non-scammy businesses like yours to put in their search results.
I am currently working with an exciting new program that makes it easy to do "Targeted Facebook Ads". Facebook is starting to emerge as a major competitor to the search engines in that it has a knowledge of demographic data and "likes" that allows for very specific targeting of demographic groups. Stay tuned for more.